This is actually my husband's website and is, I think, the third design I have done for him. It was a standard Joomla! website before, but on this rebuild we added J2Store so he could sell online without people needing to chat to him to discuss what they want. We have 3 fixed-size block that have simple options that can be added, and a bespoke block where you start by selecting a size range and then you are given other options according to your selections.
The design needed to reflect the quality of the handmade blocks, so we opted for a dark background so that the customer's and our photos really stand out. I've also added a pinterest 'save' button on all the images so visitors can easily pin them.